Committed? How does it bother me??? I am Alexander the conqueror
and not Columbus the explorer!!!
Just a statement to pull you into the post, but still
coincidentally suits the context. This attitude in a marketer has always
resulted in fruitful results. Facebook was not a new concept, iPod was not a
new product, IPL was not a new format, and even Titanic was something which
originally sunk in the Atlantic. It is all about ensuring that the packaging is
done in a way that the target audience woo it.
Sincerely, forgetting the 4Ps and 7Ps is a sin and would end
up in a disaster. The most relevant case in the recent times is the failure and
success of a same story in Bollywood. Ek Tha Tiger is creating history while
Agent Vinod’s failure is not at all a mystery. It is all about using the best
of the Ps in the most creative manner.
To put it across in simple terms, no need to propose a girl
who has never been proposed, it’s all about showcasing how you are better that
her boy friend. To be honest, customers are like the most common girl who can
never be happy about anything or anyone for a longer period time.
Creativity finds its prominence in the way of approach. It
is all about finding what tune the customer would love to dance for and blowing
your trumpet in similar notes. Again putting in simple words, be a funny guy to
impress the girl who loves jokes, be a boring guy to an emotional girl and do
not hesitate to even play tennis if the girl is of the FWB kind!!! And trust me;
this process is simple only with a committed girl and the magic works when you
woo her better than your competitor.
Being a martial arts fan, I could not resist myself from
quoting the “Karate Kid” as a similar phenomenon. A same story, told in a
slightly different way, sold at different times and still proving successful.
The old curvy chubby Beetle sold at a premium price, Priyanka Chopra dressed in
the 70s style and dancing in promo videos and lot more prove good examples to
support my point.
So, the bottom line is never fear, just think of projecting
things in a different and better way. Be a conqueror as enough explorations
have been made to exploit every resource. The password to access success may be tough to
crack, but is always easy to hack!!!
Well its a nice and unique way to see things but i differentiate at "no need to propose a girl who has never been proposed". Today there are so many brands and its the need of time to search continuously of market development in order to have flexibility and economy of scale too. Moreover a girl who never have been proposed, if proposed correctly, tends to be more faithful and long lasting in relation. Meanwhile i don't negate the need to be creative and better than competitor.
ReplyDeleteTrue Rajesh.. I agree to your facts, and my thought was focussed on have no fear if you are a marketer. Your thoughts also have added a lot to my post. Thanks a lot. :)
DeleteGood One.
ReplyDeleteThanks a lot Senthil.. :)
Deletenice one something different....but dnt you think 7ps or 4ps are not sufficient.it doesnt matter how u put them..only thing matters is where and for whom...give it a thought...
ReplyDeleteThanks a lot Nikita. Your point taken. The ultimate rational behind putting things in a different way is on the basis of what and to whom are we portraying. That is where the 'P's come into play. You are right. I was a little shallow on that part, thinking it would convey the bottom line. :)
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